THE DEALFA WORLD

From a small laboratory in Puglia, creations are born that speak to the world: artisanal beauty knows no boundaries.

1982: the beginning of a journey between tradition and passion

Dealfa was born in 1982 from the idea of ​​two visionary artisans , driven by a passion for leather processing. The beginnings are intertwined with artisan fairs throughout Italy, where manual art conquers the public with unique and unrepeatable creations. Over the years, the company finds its beating heart in the splendid Puglia, settling among the suggestive trulli of Alberobello . Subsequently, it opens a second branch in Martina Franca , in the heart of the Itria Valley, to expand its artisan dream.

Who we are: a family heart that beats for craftsmanship

Dealfa is a family business built on timeless values: tradition, craftsmanship and love for details. Every accessory, be it a bag, a belt or a personalized object, is created to tell your style with elegance and uniqueness .

Today, with its two locations in Alberobello and Martina Franca, Dealfa continues to promote Italian craftsmanship , immersed in the evocative beauty and authenticity of Puglia .

In addition to the founders, the family is enriched by their son Sasha, born and raised in the family laboratory. Born in 1996, Sasha runs the company together with his parents, bringing new ideas and production techniques, without ever losing sight of tradition. Thanks to his enthusiasm, Dealfa opens up to the world of the web, with an innovative drive that renews the passion for craftsmanship.

Who we are:
tradition, family and innovation

John Dragon

Born in Alberobello, he began his career as a self-taught craftsman, working with metals and costume jewellery (silver, brass, copper).
To perfect his manufacturing techniques he moved to Rome where he attended a goldsmithing course at the private school Istituto “Insieme per fare”.
Back in Puglia he taught “Fashion Accessories” for 2 years at the ENAIP Institute in Martina Franca for a stylists course and in Alberobello he reopened the laboratory in the characteristic Monti area.

Together with his current wife (an expert in leather processing) they create a work synergy that is still one of the most original in the area. He is also involved as group leader of the Consorzio Artigiani Alberobellesi (CO.ART.A.) in the promotion and diffusion of local craftsmanship.

Renata Marotti

Graduated from the State Art Institute of Torre del Greco (Na) in “Coral Art”. She began her career as an artisan in 1978, first as a straw weaver, then as an engraver on ivory, shells and coral.

Later he also devoted himself to mural painting and painting on fabric with a frame.
He later specialized in leather processing with which he created masks, bags and furnishing objects.

Sasha Dragon

Born and raised in his parents' workshop, Sasha learned to work as a craftsman before he even conceived of craftsmanship as a job. A passion cultivated since childhood that led him to manage, together with his mentors, the family business.
Born in 1996, he completed artistic studies that refined his techniques and convinced him that working with leather was the right path to take.
With him comes the impetus towards new production techniques and towards the web, bringing a breath of fresh air into the Dealfa tradition.

I nostri valori

Da decenni, Dealfa si distingue per il suo impegno nell’artigianato autentico. Ogni creazione è frutto di:

Eccellenza artigianale

Qualità italiana

Longevità

Affidabilità

It takes experience, patience and an eye to shape a handmade product: every gesture tells a story.

HOW A DEALFA ARTICLE IS CREATED

Progettazione articolo artigianale
Decorazione prodotti artigianali
Colorazione prodotti artigianali
La cucitura di un prodotto artigianale
La cucitura di un prodotto artigianale

HOW A DEALFA ARTICLE IS CREATED

Lavorazione artigianale: un processo unico

LO SAPEVI CHE...

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